Kurdistan Region, Northern Iraq
“Our culture [in the Kurdish region of Iraq] is not like some other Middle Eastern countries. Women are freer than the other parts of Iraq and surrounding countries.”
Baghdad, Iraq

Finding opportunity in the face of conflict

A tech entrepreneur’s inspiring journey to become a market leader in Iraq

Meet Yad Rashid, an entrepreneur with a big dream.

Yad saw hope and opportunity, where most saw destruction.

Iraq’s constant state of conflict didn't deter his plan of starting Avesta, Group a technology consulting firm.

Yad’s success relied on adapting to the region’s unique challenges:

Scarcity of knowledgeable workers

Low IT awareness

Scarcity of knowledgeable workers

Low IT awareness

Limited access to internet

Low IT awareness

Limited access to internet

Rampant theft of computers and equipment

Limited access to internet

Rampant theft of computers and equipment

Ongoing safety concerns

Rampant theft of computers and equipment

Ongoing safety concerns

Despite the risks, Yad was devoted to realizing his dream in Iraq.

How?

Recognizing the

potential of locals

in the region

Educating his team with Microsoft Azure training and apprenticeships

Scaling his workforce with the help of Microsoft Azure

The stepping stone to becoming the largest cloud provider in Iraq

Avesta’s success extended beyond their balance sheet.

Empowered women to work in IT

Built a modern workforce